Problem

How can we enhance the Tiger Adjusters brand while improving internal training processes and SEO for consumer-facing platforms?

type OF PROJECT
Graphic Design
YEAR
2024
ROLE(S)
Graphic Designer, Digital Media Producer, Audio and Video Editor
TOOLS USED
Adobe Illustrator, Adobe InDesign, Adobe Photoshop, Webflow CMS

Process

Various Adobe Creative Cloud programs were utilized to create multimedia graphics and assets for Tiger Adjusters' operations and brand, including employee training courses via EdApp and social media platforms (LinkedIn, YouTube, Vimeo, Facebook, and Instagram). Aside from producing assets for instructional courses and social media, I produced SEO-optimized infographics for blog topics and FAQs on the website to increase organic traffic and audience engagement, conducted market research, and developed target market personas to refine company strategies toward key audience segments. ‍

Results

While working as a Digital Media Producer at Tiger Adjusters, I created 2000+ unique icons and graphics for the Tiger Adjuster brand, 400+ audio segments used for EdApp slide narrations, 80+ captioned videos used for training courses, 50+ infographics for the Tiger Adjuster's blog and Google Business page, and various graphic assets for social media, including video thumbnails and social media post images. Check out the following links below to learn more about the project: 
Tiger Adjuster Website
Tiger Adjusters Google Business Gallery (Houston Location)
Tiger Adjusters Blog

Gallery

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