I worked with William Talbert, a student from the Wolff Center for Entrepreneurship, to create a brand identity for his personal brand. The brand identity was created with William’s personal brand statement, values, branding vision, and target audience in mind. In addition to William’s brand identity, I directed and produced an elevator pitch video to help William market himself to his target audience.

The final key deliverables of this project were: brand logos (in black and white and color), an elevator pitch video, a brand color palette, brand fonts (header, sub-header, and body font), and a brand style guide. Check out the following links below to learn more about the project: