I worked with Tu Pham, a student from the Wolff Center for Entrepreneurship, to create a brand identity for her personal brand. The brand identity was created with Tu's personal brand statement, values, branding vision, and target audience in mind. In addition to Tu's brand identity, I directed and produced an elevator pitch video to help Tu market herself to her target audience.

The final key deliverables of this project were: brand logos (in black and white and color), an elevator pitch video, brand color palette, brand fonts (header, sub-header, and body font), and a brand style guide. Check out the following links below to learn more about the project: